Content Communications Marketing Specialist

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Date Posted: 5th August 2021

The TEFL Academy requires a Content Communications Marketing Specialist to create, and deliver marketing content to support expansion and growth of the company services and products.

Ireland > DUBLIN


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  • Salary
    Salary: €25,000.00 - €30,000.00 per year
  • Degree Required
  • Recruiter
    The TEFL Academy
  • Description
    This role requires an in depth knowledge of brand content and SEO. Evidence in following and developing a brand voice a must. Familiarity with a wide range of field practices, concepts, and procedures in digital marketing. A proven track record in successfully growing a businesses content traffic by using guides, blogs, social media, PR and article placement techniques with a keen focus on increasing organic traffic.
    Duties and Responsibilities

    Craft interesting, high-quality content to drive traffic, engage and convert target customers, and improve shared content across social media channels; content to include white papers, blog posts, web copy, emails, flyers, case studies, webinars, videos, presentations, speeches, and other content as needed

    Lead research to drive thought leadership that fuels PR campaigns, webinars, press, awareness, and a reputation of The TEFL Academy as a thought leader and information resource.

    Contribute to engaging communication campaigns via email and all social media channels maximising MQLs.

    Update web content, working with digital marketing, product marketing, and creative.

    Continuously measure and improve content performance. Working with our Lead Generation Manager to create reports leveraging Google Analytics and social media analytics tools

    Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective communications calendar

    Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently

    Work with product marketing and sales, develop content strategies and materials to support the sales cycle

    Collaborate with marketing and external specialists to develop industry and role-based messaging

    Copy edit and review content for messaging, style guidelines, brand consistency, and voice; provide education and guidance to ensure high quality writing for all The TEFL Academy content

    Coordinate with partners, in-house team, thought leaders, and other third parties to produce high quality joint content programs and emails

    Build and track benchmarks for measuring success and ROI

    Implement new tools and processes for effective creation and measurement of content.

    Desired Skills & Experience

    Minimum Qualifications Bachelor’s degree or diploma in a related field.

    2 years of experience in digital marketing.

    A core understanding of digital marketing and digital production.

    Proven experience delivering effective and innovative digital content campaigns.

    Proven experience in brand voice and adapting content to different tones.

    Proven experience in delivering organic traffic.

    Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.

    Team player, Critical thinker and problem-solving skills

    Must be able to manage multiple projects across multiple lines of business.

    Strong campaign management skills, excellent oral and written communication skills. Experience delivering digital campaigns for mainstream products and services

    Proficient with Google Analytics, Mailchimp, All major social platforms and standard third party marketing softwares


    Work from home opportunities
    Flexible working hours
    Casual dress
    Private medical/dental insurance
    Job Types: Full-time, Permanent

    Salary: €25,000.00 €30,000.00 per year


    Content Communications Marketing: 1 year (Required)
    Work remotely:

    Temporarily due to COVID-19
  • Benefits
    • Salary
  • Requirements
    • Fluent in English
    • Bachelor’s Degree
  • Date Posted
    23rd July 2020

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