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Content Communications Marketing Specialist

Various Jobs Locations in Ireland

Ireland > DUBLIN: Full time
Date Posted
23 July 2020
Job Type
Full time
Recruiter
The TEFL Academy
City
DUBLIN
Country
Ireland
 
 
Salary
Salary: €25,000.00 - €30,000.00 per year
Degree Required
Yes
 
 

Job Overview

The TEFL Academy requires a Content Communications Marketing Specialist to create, and deliver marketing content to support expansion and growth of the company services and products. This role requires an in depth knowledge of brand content and SEO. Evidence in following and developing a brand voice a must. Familiarity with a wide range of field practices, concepts, and procedures in digital marketing. A proven track record in successfully growing a businesses content traffic by using guides, blogs, social media, PR and article placement techniques with a keen focus on increasing organic traffic.
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Duties and Responsibilities

Craft interesting, high-quality content to drive traffic, engage and convert target customers, and improve shared content across social media channels; content to include white papers, blog posts, web copy, emails, flyers, case studies, webinars, videos, presentations, speeches, and other content as needed

Lead research to drive thought leadership that fuels PR campaigns, webinars, press, awareness, and a reputation of The TEFL Academy as a thought leader and information resource.

Contribute to engaging communication campaigns via email and all social media channels maximising MQLs.

Update web content, working with digital marketing, product marketing, and creative.

Continuously measure and improve content performance. Working with our Lead Generation Manager to create reports leveraging Google Analytics and social media analytics tools

Stay up-to-date with the latest industry trends and customer challenges in order to build a more effective communications calendar

Work closely with senior leaders, marketing teammates, and other departments to create effective communications strategies that articulate our product’s core benefits properly and consistently

Work with product marketing and sales, develop content strategies and materials to support the sales cycle

Collaborate with marketing and external specialists to develop industry and role-based messaging

Copy edit and review content for messaging, style guidelines, brand consistency, and voice; provide education and guidance to ensure high quality writing for all The TEFL Academy content

Coordinate with partners, in-house team, thought leaders, and other third parties to produce high quality joint content programs and emails

Build and track benchmarks for measuring success and ROI

Implement new tools and processes for effective creation and measurement of content.
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Desired Skills & Experience

Minimum Qualifications Bachelor’s degree or diploma in a related field.

2+ years of experience in digital marketing.

A core understanding of digital marketing and digital production.

Proven experience delivering effective and innovative digital content campaigns.

Proven experience in brand voice and adapting content to different tones.

Proven experience in delivering organic traffic.

Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.

Team player, Critical thinker and problem-solving skills

Must be able to manage multiple projects across multiple lines of business.

Strong campaign management skills, excellent oral and written communication skills. Experience delivering digital campaigns for mainstream products and services

Proficient with Google Analytics, Mailchimp, All major social platforms and standard third party marketing softwares
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Benefits:

Work from home opportunities
Flexible working hours
Casual dress
Private medical/dental insurance
Job Types: Full-time, Permanent

Salary: €25,000.00 - €30,000.00 per year

Experience:

Content Communications Marketing: 1 year (Required)
Work remotely:

Temporarily due to COVID-19
Content Communications Marketing Specialist

Marketing in Ireland

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Benefits:

  • Salary

Requirements:

  • Fluent in English
  • Bachelor’s Degree

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