MILLENNIAL TRAVEL 2018: UK’S MOST AND LEAST TRUSTED AIRLINES REVEALED
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The digital boom has transformed the travel industry beyond recognition over the past decade. With millions of images across social media and reviews on sites like TripAdvisor, we have never felt so in control of the places we go and the brands we trust to take us there.
It takes seconds to document our experiences and share them with the world. And, in turn, that perfect selfie is influencing where friends and peers want to holiday next.
We carried out a survey* of millennial travellers to find out how much social media influences our experiences abroad. We also uncovered how the recent Monarch and Ryanair scandals have affected attitudes towards major airlines (we’ll give you a clue… Ryanair didn’t fare too well here, but we’ll get to that).
What motivates millennials to travel?
There’s no denying that postcard-perfect images on Instagram and other social channels influence our perceptions of certain destinations, and millennials seem to buy in to this more than any other generation.
46% of respondents said they document their travels on social media at least once a day, while 35% said they feel pressured to do it. 19% of millennial holidaymakers admitted they felt they should post multiple times daily, which fits the ‘if it’s not on social, it never happened’ mantra.
Research carried out by Expedia found 42% of millennials admitted the holiday snaps their friends posted on social media had a strong influence on their travel plans.
In our survey, millennials were very clear on the most important thing they wanted to gain from their travel experience. The majority (58%) said time to relax and reflect was most important, while having an authentic cultural experience away from tourist attractions was a close second (48%).
According to research carried out by Apadmi, finding local gems off the beaten path is easier said than done. The report, which focused on transforming travel through mobile technology, found 37% of travellers want to find out what locals do but can’t find the relevant information.
Which airlines do millenials trust (and which are a bust)?
The same report from Apadmi also reported that 54% of travellers think that the travelling experience can be improved. And it seems millennials agree when it comes to airlines.
The collapse of Monarch Airlines, which saw close to 2,000 staff laid off, sent ripples through the industry and shocked the public and the 860,000 inconvenienced passengers alike. Meanwhile, budget airline Ryanair hit the headlines when it cancelled thousands of flights, which affected close to 400,000 customers.
Both stories were shared heavily on social media – with news pieces, pictures of packed airports, and complaints posted on the likes of Facebook, Twitter, and Instagram. And it may have influenced millennials, just like their friends’ photos of sun-kissed beaches and delicious, exotic street food.
We decided to dig a little deeper and find out which airlines fared the best when it came to trust and discover which brands have some serious PR issues to resolve.
We assigned each airline a trust score based on whether our millennial respondents said they trusted the company or not. One point was awarded every time our millennial travellers ticked ‘I trust this company’, and a point was taken away each time respondents ticked ‘I do not trust this company’.
British Airways came out on top with a trust score of 316, miles ahead of its nearest competitor, which was easyJet with 252. Just months removed from its recent cancellations nightmare, Ryanair was at the very bottom of the pile with a minus score, showing more people told us they do not trust the Irish airline than trust it.
In fact, 43% of millennial travellers told us their trust in airlines had decreased because of the recent headlines around Monarch and Ryanair. Proving that social media and other news sources have a definite effect on younger travellers.
The travel industry has felt a shift because of digital media in recent years and clearly the habits and tastes of millennial holidaymakers are part of it. While few can predict exactly how things will look 10 years from now, we can expect the demand for a more streamlined travel experience to grow, and for social media to continue to influence our travel-related decisions. And what will happen when these young millennials become one of the older generations.
* This survey, of 503 UK adults between the ages of 19 and 35 living in regions across the UK, was conducted by The Leadership Factor on behalf of TEFL.
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Name of course Description Online Level 5 TEFL Course 168-hour Online Level 5 TEFL & grammar course (Plus three free 30-hour Top-Up Online Courses) Online Level 3 TEFL Course 120-hour Online Level 3 TEFL & grammar course (Plus three free 30-hour Top-Up Online Courses) Top-Up Courses 30-hour Online Teaching Young Learners, Teaching Business English and Teaching Online & 1:1 Courses 10hr Online Teaching Practice Course 10 hours of webinar teaching practice course (Learn about classroom management and Q&A with a TEFL expert) Observed Teaching Practice Course 40-hour observed teaching practice course
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- We are ELEARNING FUTURES LTD (trading as The TEFL Academy) a company registered in the United Kingdom.
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Name of course Duration Combined Level 5 TEFL Course 6 months Online Level 5 TEFL Course 6 months Online Level 3 TEFL Course 6 months 10hr Online Teaching Practice Course 10 hours Top-up courses 6 weeks Observed Teaching Practice Course 2 years
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Students may test their English level here: https://learnenglish.britishcouncil.org/en/content.
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LAST UPDATED: 19th July 2022
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Registered company number 13725845, Suite 101b, 21-22 Old Steine, Brighton, BN1 1EL.
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ELEARNING FUTURES LTD,
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- ensuring that actual or suspected breaches of information security are reported and investigated
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We use the following for marketing and to identify the products and services you’re interested in.
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- Details of the products and services you’ve bought and how you use them.
We’ll send you information (about the products and services we provide) by phone, post, email, text message, online banner advertising. We also use the information we have about you to personalise these messages wherever we can as we believe it is important to make them relevant to you. We do this because we have a legitimate business interest in keeping you up to date with our products and services. We also check that you are happy for us to send you marketing messages before we do so. In each message we send, you also have the option to opt-out.
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ELEARNING FUTURES LTD retains personal information in line with our corporate retention requirements. Your data will be stored within the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland and Liechtenstein). However, in some circumstances, part or all of your data may be stored or transferred outside of the European Economic Area (“the EEA”). You are deemed to accept and agree to this by using our site and submitting information to us. If we do store or transfer data outside the EEA, we will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the EEA and under the GDPR. Such steps may include, but not be limited to, the use of legally binding contractual terms between us and any third parties we engage with, and the use of the EU-approved Model Contractual Arrangements. If we intend at any time to transfer any of your data outside the EEA, we will always obtain your consent beforehand.
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- In some situations, you have the right to require us to restrict the processing of your personal information. We may restrict your personal information by temporarily moving the information to another processing system, making the information unavailable to users, or temporarily removing published information from a website. We may also use technical methods to ensure the personal information is not subject to further processing and cannot be changed. When we have restricted processing of personal information, this will be clearly indicated on our systems.
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- We are processing your personal data unlawfully and you do not want us to delete the information but restrict it instead.
- We no longer need the information for the purposes for which we collected it, but they are needed by you for the establishment, exercise or defence of legal claims.
- You have objected to the processing (see below), and we need to decide whether the legitimate grounds we have to process the information override your legitimate interests.
Processing you think is unlawful
- If you tell us that you think we are processing your personal information unlawfully, but you do not want the information to be erased, you have the right to require us to restrict the processing of that information.
- We will ask you for an explanation about why you think the processing is unlawful, and may also ask that you provide evidence to support this view.
Processing of personal information you think is inaccurate
- You can tell us if you think the personal information we are processing about you is factually inaccurate. You can require us to restrict how we use your personal information until we can verify the accuracy of the information. We will ask you for an explanation about why you think the information is inaccurate, and may also ask that you provide some supporting evidence of the alleged inaccuracy.
- If we find that the personal information we are processing about you is inaccurate, we will take appropriate steps to correct the information.
Personal information is no longer needed by ELEARNING FUTURES LTD but needed by you in connection with a legal claim
- In most circumstances, we will securely delete or dispose of personal information when we no longer need it for our legitimate business purposes. Our approach to retention is outlined in our corporate retention schedules.
- However, if the personal information we no longer need would assist you in establishing, exercising or defending a legal claim, you can require us to keep the information for as long as necessary. We may ask you to provide an explanation and any available supporting evidence that a legal claim is ongoing or contemplated.
Right to erasure of personal data (“the right to be forgotten”)
In the following circumstances, you have the right to require that ELEARNING FUTURES LTD securely deletes or destroys your personal information:
- If the personal information we hold about you is no longer necessary for the purposes for which we originally collected it.
- The processing is based on consent – if you have previously given your consent to ELEARNING FUTURES LTD collecting and processing your personal information, and you notify us that you withdraw your consent. Please note: withdrawing your consent does not mean the processing of your personal data which occurred before the withdrawal was unlawful.
- We are processing your personal information for direct marketing purposes, and you want us to stop.
- If you think ELEARNING FUTURES LTD has processed your personal information unlawfully.
If you think any of the above situations apply, we may ask you for an explanation and further information to verify this.
Right to object to processing
You have the right to object to the ELEARNING FUTURES LTD processing your personal data in the following circumstances:
Personal information used for direct marketing
If we are using your personal information to send you direct marketing, you have the right to object at any time. If you exercise this right, we will stop processing your personal information for direct marketing purposes. However, we may keep your information on a “suppression list” to ensure your information is not added to any marketing lists at some point in the future.
Automated decision making and profiling
- ‘Profiling’ is the automated use of personal data held on a computer to analyse or predict things that have a legal effect, or other similarly significant effects, on the individual. Examples would include economic situation, health, personal preferences or interests and location. You have the right not to be subject to a solely automated decision (that is, a decision made electronically, with no human intervention), and this may include profiling (although there is no general right to object to profiling). If you are concerned the ELEARNING FUTURES LTD has made a solely automated decision about you, you can object.
- Please note, ELEARNING FUTURES LTD is allowed to carry out automated decisions with no human intervention where you have given your explicit consent to this processing (although you have the right to withdraw your consent).
- We are also permitted to make automated decisions with no human intervention in the following circumstances:
- The automated decision is necessary to enter into, or perform a contract, or complete a contract involving you and the ELEARNING FUTURES LTD.
- The automated decision is allowed under a law passed at the European Union level, or at the level of the European Union or EEA member state level (i.e., is allowed under national law). The law will provide safeguards to protect your rights and freedoms.
However, you still have a general right to object in both of the above circumstances, providing reasons why you think the processing is having a negative effect on you. If you do object, we will carefully consider your reasons, and decide whether to review the decision-making process in your specific case.
Right to data portability
- If you have provided your information to ELEARNING FUTURES LTD, you have the right to request and receive a copy of that information in a structured, commonly used and machine-readable format.
- You also have the right to ask us to send the information we hold about you to another organisation.
- There are some situations in which the right to data portability does not apply. For further information, please contact us.
Exercising your rights concerning the processing of your personal information
If you wish to exercise any of the above rights concerning the way in which we process your personal information, please contact:
Risk Management Team
ELEARNING FUTURES LTD,
21-22 Old Steine,
Email: [email protected]
Your right to complain to a national data protection regulator (data protection supervisory authority)
- If you think we have processed your personal information unfairly or unlawfully, or we have not complied with your rights under GDPR, you have the right to complain to a national data protection regulator.
- Complaints about how we process your personal information can be considered by the data protection regulator.